Privacy Policy

Contact and Controller Information

Business: PalaceGugong Visitor Centre Beijing

Address: VHFM+R4G, Lv Feng Jia Yuan Dong Lu, Chaoyang District, Bei Jing Shi, China, 100121

Email: info@palacegugong.run

We act as the data controller for personal data collected through our platform and visitor interactions unless otherwise stated.

Information We Collect

We collect information necessary to deliver our services and to improve your experience. This may include:

• Contact details (name, email, phone) provided when you make bookings, inquiries, or subscribe to communications.
• Transaction and booking information (tickets, dates, payment references).
• Device and usage data (IP address, browser type, pages visited, referral source) collected automatically when you visit our site.
• Cookies and similar tracking technologies for functionality, analytics, and advertising preferences.

How We Use Personal Data

We process personal data for the following purposes:

• To provide and manage bookings, tickets, and visitor services.
• To communicate with you about your bookings, inquiries, and service updates.
• To improve our website, offerings, and visitor experience through analytics and feedback.
• To comply with legal obligations and to protect our rights and safety.
• To send marketing communications where you have consented or where permitted by law; you may opt out at any time.

Legal Bases for Processing

Where applicable, our legal bases for processing personal data include performance of a contract, consent, legitimate interests (such as fraud prevention and service improvement), and compliance with legal obligations. For visitors in the European Economic Area (EEA), we will only process special categories of data when we have lawful grounds to do so and where applicable safeguards are in place.

Cookies and Tracking Technologies

We use cookies and similar technologies to enable core site functionality, remember preferences, perform analytics, and deliver targeted advertising where permitted. You can control cookie preferences through your browser settings or via cookie controls we provide on the site. Blocking certain cookies may affect site functionality.

Sharing and Disclosure

We may share personal data with service providers who perform services on our behalf (payment processors, hosting providers, analytics vendors), with law enforcement or regulators when required, and in connection with a business transfer (e.g., merger or sale). We require service providers to protect personal data consistent with this policy and applicable law.

International Transfers

Personal data may be transferred to and processed in countries other than the country in which you reside. When we transfer personal data, we use appropriate safeguards to protect it (for example, contractual clauses or other measures required by law).

Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, including to meet legal, accounting, or reporting requirements. Retention periods vary depending on the type of data and the purpose of processing.

Your Rights

Depending on your jurisdiction, you may have rights related to your personal data, including access, correction, deletion, objection to processing, restriction of processing, portability, and withdraw consent where applicable. To exercise these rights, contact us at the email address below. We may need to verify your identity before processing requests.

Security

We implement reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration. However, no system is completely secure; if there is a security incident affecting your personal data, we will take appropriate steps and notify you and regulators as required by law.

Children

Our services are not directed to children under 16. We do not knowingly collect personal data from children under 16 without verified parental consent. If you believe we have collected such data, contact us to request deletion.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we make material changes, we will post updated information on our site and, when appropriate, provide direct notice.

Contact Us

For questions, data requests, or privacy concerns, contact:

PalaceGugong Visitor Centre Beijing

Address: VHFM+R4G, Lv Feng Jia Yuan Dong Lu, Chaoyang District, Bei Jing Shi, China, 100121

Email: info@palacegugong.run